Richard A. Briesch: search on Z-Library

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1

How Well Does Advertising Work? Generalizations from Meta-Analysis of Brand Advertising Elasticities

Sethuraman, Raj, Tellis, Gerard J, Briesch, Richard A

Journal:

Journal of Marketing Research

Year:

2011

Language:

english

File:

PDF, 388 KB

english, 2011

2

A meta-analysis of the impact of price presentation on perceived savings

Aradhna Krishna, Richard Briesch, Donald R. Lehmann, Hong Yuan

Journal:

Journal of Retailing

Year:

2002

Language:

english

File:

PDF, 137 KB

english, 2002

3

How Does Assortment Affect Grocery Store Choice?

Briesch, Richard A, Chintagunta, Pradeep K, Fox, Edward J

Journal:

Journal of Marketing Research

Year:

2009

Language:

english

File:

PDF, 117 KB

english, 2009

4

Treating Zero Brand Sales Observations in Choice Model Estimation: Consequences and Potential Remedies

Briesch, Richard A, Dillon, William R, Blattberg, Robert C

Journal:

Journal of Marketing Research

Year:

2008

Language:

english

File:

PDF, 191 KB

english, 2008

5

Category Positioning and Store Choice: The Role of Destination Categories

Briesch, Richard A., Dillon, William R., Fox, Edward J.

Journal:

Marketing Science

Year:

2013

Language:

english

File:

PDF, 354 KB

english, 2013

6

Neural network applications in consumer behavior

Richard Briesch, Priyali Rajagopal

Journal:

Journal of Consumer Psychology

Year:

2010

Language:

english

File:

PDF, 815 KB

english, 2010

7

Treating Zero Brand Sales Observations in Choice Model Estimation: Consequences and Potential Remedies

Richard A. Briesch, William R. Dillon and Robert C. Blattberg

Journal:

Journal of Marketing Research

Year:

2008

Language:

english

File:

PDF, 2.27 MB

english, 2008

8

Effects of prior brand usage and promotion on consumer promotional response

Eileen Bridges, Richard A. Briesch, Chi Kin (Bennett) Yim

Journal:

Journal of Retailing

Year:

2006

Language:

english

File:

PDF, 204 KB

english, 2006

9

Nonparametric Discrete Choice Models With Unobserved Heterogeneity

Briesch, Richard A., Chintagunta, Pradeep K., Matzkin, Rosa L.

Journal:

Journal of Business and Economic Statistics

Year:

2010

Language:

english

File:

PDF, 524 KB

english, 2010

10

How Does Assortment Affect Grocery Store Choice?

Richard A. Briesch, Pradeep K. Chintagunta and Edward J. Fox

Journal:

Journal of Marketing Research

Year:

2009

Language:

english

File:

PDF, 2.29 MB

english, 2009

11

The ‘nag factor’ and children’s product categories

Bridges, Eileen, Briesch, Richard A.

Journal:

International Journal of Advertising

Year:

2006

Language:

english

File:

PDF, 258 KB

english, 2006

12

Does It Matter How Price Promotions Are Operationalized?

Richard A. Briesch

Journal:

Marketing Letters

Year:

1997

Language:

english

File:

PDF, 942 KB

english, 1997

13

A High-Tech Product Market Share Model with Customer Expectations

Eileen Bridges, Chi Kin (Bennett) Yim and Richard A. Briesch

Journal:

Marketing Science

Year:

1995

Language:

english

File:

PDF, 695 KB

english, 1995

14

Part 2 of 2: Special Issue on Empirical Generalizations in Marketing || How Promotions Work

Robert C. Blattberg, Richard Briesch and Edward J. Fox

Journal:

Marketing Science

Year:

1995

Language:

english

File:

PDF, 442 KB

english, 1995

15

A High-Tech Product Market Share Model with Customer Expectations

Bridges, Eileen, Yim, Chi Kin (Bennett), Briesch, Richard A.

Journal:

Marketing Science

Year:

1995

Language:

english

File:

PDF, 1.53 MB

english, 1995

16

Does It Matter How Price Promotions Are Operationalized?

RICHARD BRIESCH

Journal:

Marketing Letters

Year:

1997

Language:

english

File:

PDF, 238 KB

english, 1997

17

Semiparametric Estimation of Brand Choice Behavior

Briesch, Richard A, Chintagunta, Pradeep K, Matzkin, Rosa L

Journal:

Journal of the American Statistical Association

Year:

2002

Language:

english

File:

PDF, 276 KB

english, 2002

18

Semiparametric Estimation of Brand Choice Behavior

Richard A. Briesch, Pradeep K. Chintagunta and Rosa L. Matzkin

Journal:

Journal of the American Statistical Association

Year:

2002

Language:

english

File:

PDF, 370 KB

english, 2002

19

Nonparametric Discrete Choice Models With Unobserved Heterogeneity

Briesch, Richard, Chintagunta, Pradeep K., Matzkin, Rosa L.

Journal:

SSRN Electronic Journal

Year:

2007

Language:

english

File:

PDF, 532 KB

english, 2007

20

Gestufte Förderung in der Grundschule; Multitiered system of support in primary schools;

Hanisch, Charlotte, Casale, Gino, Volpe, Robert J., Briesch, Amy M., Richard, Stefanie, Meyer, Hanna, Hövel, Dennis, Hagen, Tobias, Krull, Johanna, Hennemann, Thomas

Journal:

Prävention und Gesundheitsförderung

Year:

2019

Language:

german

File:

PDF, 332 KB

german, 2019

21

PROMOTION DES VENTES ET MARKETING DIRECT || Les questions en suspens dans le domaine de la promotion des ventes

ROBERT C. BLATTBERG, RICHARD BRIESCH and EDWARD J. FOX

Journal:

Recherche et Applications en Marketing

Year:

1994

Language:

french

File:

PDF, 1.32 MB

french, 1994

22

Statistically Based Weight Pruning in Feed-Forward Neural Networks

Briesch, Richard

Journal:

SSRN Electronic Journal

Year:

2012

Language:

english

File:

PDF, 321 KB

english, 2012

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